Sampling and social program for one of the fastest-growing prebiotic soda brands in America.
Overview
OLIPOP partnered with EvolveZ to introduce college students to a new kind of soda: one with the nostalgia of the classic brands they grew up on, but with prebiotic fiber and significantly less sugar. The program focused on driving trial of OLIPOP's campus favorites alongside new flavor launches, with a clear goal of building long-term loyalty among a generation rethinking what they drink.
EvolveZ deployed 25 Ambassadors across 24 campuses nationwide, distributing 50,000 full-size 12-oz cans through a mix of high-traffic campus tabling events and student organization product drops. Sampling was concentrated inside Greek organizations, student clubs, and residence life events to create direct trial in the communities most likely to drive word-of-mouth on campus.
Alongside sampling, Ambassadors produced 300 total posts across TikTok and Instagram, placing OLIPOP in real Gen Z moments: late-night study sessions, gym recovery, dorm hangs, and flavor taste tests. Content was built to feel native to each Ambassador's voice rather than scripted.
The program also extended beyond campus sampling. OLIPOP and EvolveZ executed five roadshow activations where the OLIPOP team joined Ambassadors on the ground to engage with students and capture recap content, turning each stop into both a live sampling moment and a library of brand-approved assets for OLIPOP to repurpose.
EvolveZ managed the full program lifecycle: Ambassador recruitment and vetting, brand training and onboarding, campus and roadshow logistics, content review, and weekly performance reporting through the EvolveZ dashboard and CreatorIQ.
The Program in Action
Attribution Data
Nearly 2x the industry benchmark for sponsored Gen Z social posts, driven by authentic creator voices and content that fit each platform.
42% of sampled students had never tried OLIPOP before. Another 43% had only tried it a handful of times. The program reached people who weren't already super-fans and helped move them toward becoming one.
Of students who received a free sample, 76.9% reported they were "much more likely" to purchase OLIPOP going forward.
Well above typical CPG post-sampling opt-in rates, giving OLIPOP a qualified audience they can retarget with paid and organic campaigns.
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